In an industry increasingly driven by speed, specialisation and differentiation, European tackle brands sourcing from China face a familiar challenge: how to find the right factories, manage them efficiently and turn ideas into finished products ...
The influence of the famed Japanese Domestic Market (JDM) technology is embedded in the thinking behind every rod series introduced by Shimano. From the predator-driven YASEI to the carp-focused Tribal TX series and match-orientated AERO, ...
Chinese lure manufacturer Goofun will use this year’s China Fish trade show to build on the momentum it generated at EFTTEX, offering international visitors a limited, appointment-only incentive aimed at emerging brands and distributors looking ...
Max Lester (above right), co-founder of Partners in Prime, writes: Amazon continues to divide opinion across the fishing industry. For some brands and distributors, it represents opportunity, for others, uncertainty and risk. Much of this ...
