KastKing welcomes new Territory Sales Manager

KastKing has appointed Todd Henderson as a Territory Sales Manager.

Henderson will be responsible for supporting KastKing’s business throughout the TALO, Southeast, Upper Great Lakes and Northeast regions of the United States, as well as Mexico, Central and South America and Africa.

He brings extensive experience in territory sales, account development and customer relationship management, along with a strong background in the fishing, hunting and outdoor industries. Most recently, he served as a Territory Representative with Frontier Sales & Marketing, where he represented several leading outdoor brands, including KastKing.

“We’re extremely excited to welcome Todd to the KastKing team. During his tenure with Frontier Sales & Marketing, Todd did an amazing job of developing relationships with independent dealers, distributors and key accounts,” said Eric Knickerbocker, KastKing Business Director. “His familiarity with the company’s products and business, combined with his experience working directly with retailers and outdoor industry partners, positions him to make an immediate contribution to the company’s continued growth.

“He also brings a valuable combination of outdoor industry experience, established customer relationships and a strong understanding of what it takes to grow a territory. His familiarity with KastKing gives him an excellent foundation to help us strengthen our dealer partnerships, expand our reach and deliver even greater value to our customers.”

Henderson’s professional background also includes more than seven years in territory sales with Skeeter Kell Sporting Goods, where he worked with schools and businesses throughout western Tennessee, emphasising customer retention, product knowledge and service. Earlier in his career, he held operations and project management positions and spent more than 20 years in banking, lending and management. He holds a Bachelor of Business Administration in Finance from the University of Memphis and completed bank management studies at the Graduate School of Banking at LSU.

Henderson will work alongside current Territory Sales Manager, Rex Nelson, who manages the Midwest, Southwest and Northwest regions of the United States, all of Canada, and Europe. Together, the two will support KastKing’s growing network of dealers and distribution partners while helping bring the company’s technology-driven fishing reels, rods, fishing line, tools and accessories to more anglers.

“Todd’s addition strengthens our ability to further support our retail partners and pursue new opportunities in important fishing markets,” said Nelson. “At KastKing, our commitment to innovation goes hand in hand with building strong relationships. We look forward to what Todd will accomplish as we continue to grow the brand and deliver on our promise of ‘Fueled by Innovation’.

“His appointment reinforces KastKing’s commitment to combining innovative product development with knowledgeable sales support and long-term partnerships throughout the fishing and outdoor industries.”