Award-winning no backlash reels available through US brand

A Scandinavian brand that has been making waves with its backlash-free reels has partnered with one of the world’s leading suppliers of fishing rod components.

Svivlo of Sweden has entered into a strategic collaboration with the Foundation Outdoor Group and will be offering its Draken ONE and Genesis ONE reels to American anglers at MudHole.com.

And within a day of its products been made available on the American company’s website and at its retail showroom, it had sold two of the award-winning reels.

Hunter McKamey, Vice President of Foundation Outdoor Group, said: “Svivlo reels offer anglers more time to focus on fishing and less managing equipment. Whether building custom rods or selecting gear for specific challenges, our customers expect excellence.

“We are proud to bring these reels to anglers across the US and the world.”

Patrik Zander, Founder and CEO of Svivlo, said: “The industry has normalised interruption – the set-up ritual, mid-session adjustments and constant monitoring. True premium performance doesn’t depend on managing instability.

“With the Draken ONE and Genesis ONE reels, anglers can focus on fishing, not correcting.”