Former SIMMS director to head up Megabass of America’s marketing

Megabass of America, the US arm of one of Japan’s top manufacturers of high-end fishing tackle, has appointed Patterson Leeth (above) – formerly Director of Brand at SIMMS Fishing Products – as Director of Marketing.

In his new role, he will lead the marketing strategy and implementation at Megabass America. He has joined the brand’s leadership team with immediate effect, reporting to Yuskei Murayama, President & CEO.

Leech comes to Megabass with a depth of experience of the outdoor industry, having played a pivotal role in driving brand growth, engagement and market share at SIMMS. “His strategic leadership and ability to create compelling brand experiences will be invaluable as Megabass continues to establish deeper roots in North America,” said Murayama.

“Patterson brings unbridled passion and a deeply shared commitment to the values we strive to instill into every facet of our business, from product to customer experience. His unique ability to merge strategic thinking with creativity, cross-functional management and granular execution will ensure that we are positioned to deliver on our promise to North American anglers.”

“I find such reward in working for brands I’ve admired as a consumer,” said Leeth. “As someone with a deep appreciation for organisations who are steeped in their ethos, derive pride in their craftmanship and prioritise innovation, I am honoured to be joining the team at Megabass, a company that has initiated some of my most memorable days on the water. Megabass retains a loyal ecosystem of advocates, spanning bodies of water, species and backgrounds. I am eager to foster the existing community and create meaningful awareness for those anglers who find us along the way.”