It’s time to send in your entries for the EFTTEX New Product Awards

Angling International will once again host the jewel in the crown of EFTTEX with this year’s Best New Product Awards promising to be bigger and better than ever.

Now is the time to enter the event – the highlight of the European showpiece – which celebrates the diversity of fishing across the globe and the innovations that drives the industry forward and includes accolades in more than 30 categories. This year it has been boosted by the addition of three more chances to win:

• Freshwater – Hard Lure, Soft Lure, Metal Lure and Hybrid Lure
• Saltwater – Hard Lure, Soft Lure and Metal Lure
• Apparel & General – Waders

The EFTTEX Awards enables companies to put their products on the international stage and win a chance to take advantage of a unique marketing opportunity which can result in increased sales. Now is the time to send in your award entries – the deadline for doing so is Tuesday, June 2nd.

Each exhibitor and co-exhibitor is entitled to enter a maximum of 12 products – no more than two in each category. Send your product photographs with product name to peter@efttex.com

Hosted by Angling International owner, Rob Carter, the awards will take place on Thursday, June 11th from 6pm to 7.30pm inside the hall, where complementary beer, wine, soft drinks and snacks will be available.

Visitor registration is now open – free guest tickets!

To ensure your attendance at EFTTEX, visit the visitor zone at www.efttex.com. Ask your connections that are exhibiting at the show. They can invite unlimited business clients to the event free of charge. Further details are available at www.efttex.com.

Intellectual Property sessions

IP lawyer Tania Clark will once again be on hand guide businesses through the complexities of IP legislation. She will be hosting two informal sessions on Wednesday, June 10th at 10am and 3pm in the exhibition hall. For further information email info@efttex.com

VR Fishing Reel Game – New for 2026

A new attraction arrives at EFTTEX this year: the fully immersive VR fishing experience created in partnership with Real VR Fishing. Exhibitors and visitors will be able to step into a virtual angling world using Meta Quest 3 headsets and compete in groups of up to four for small prizes. Each five‑minute session will run throughout all three show days on stand A50 inside the hall.