A lure that’s already shaking up the industry is about to hit the European stage.
This June in Barcelona, at EFTTEX, Europe’s premier tackle trade show, LURESLAB will unleash the EZDOG series – a topwater weapon that fans are calling nothing short of ‘revolutionary’.
“Born and engineered in Cyprus, the EZDOG isn’t just another walk‑the‑dog lure,” says LURESLAB CEO Dinos Panayi. “It’s a complete rewrite of what surface baits are supposed to do.

“Our goal was simple,” he says. “Build a lure that performs at a level anglers have never experienced in saltwater or freshwater. The EZDOG is exactly that. It’s innovation, precision and raw performance packed into one bait.
“Most walking lures demand finesse, timing and perfect cadence. Miss a beat and the action collapses. Not this one. We designed the EZDOG to walk for everyone. Everywhere. Every cast. No excuses. With a basic cast‑and‑retrieve, it snaps instantly into a tight, aggressive walk‑the‑dog pattern. Sharp. Rhythmic. Predator‑triggering. There’s no learning curve, no wasted motion and no lost opportunities.”
Why EZDOG hits harder:
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