Nordic Fieldsport strengthens Scandinavian sales team

New Danish tackle brand, Nordic Fieldsport, continues to strengthen its sales organisation with the appointment of an experienced industry professional who will be responsible for the Scandinavian region.

Active in the sport fishing industry since 1993, Anton Åsenlund brings more than three decades of experience from both the Swedish and wider European markets. His background includes roles as salesperson, team leader and sales manager, working with some of the industry’s most recognised brands, including Abu Garcia, Berkley, Savage Gear, Penn, Hardy and Loop Tackle.

In his new role at Nordic Fieldsport, he will focus on driving growth across Scandinavia through strong partnerships, long-term customer relationships and continued brand development. Particular emphasis will be placed on strengthening market presence for Nordic Fieldsport’s portfolio, including Myran, Wolfcreek and Pulz Bait.

“I am excited and proud to work for Nordic Fieldsport because the company stands for quality, expertise and passion,” said Åsenlund. “Being part of a team that shares the same values and strives to develop sport fishing motivates me immensely.”