Share
Livingston Lures, renowned for its Electronic Baitfish Sound (EBS) technology, is gaining significant traction in Europe, with France, Germany Bulgaria and Spain serving as a gateway for the brand’s international expansion.
The company’s strategic entry into the market has accelerated into sustained growth, fueled by key retail partnerships, proven on-water performance and rising demand for technology-driven lures among European predator anglers.
Central to this success is Livingston Lures’ partnership with leading French retailer, Pêcheur, operating through Pecheur.com, which has fully integrated the Livingston range into its predator fishing line-up both in store and online.
The products delivered strong sales from the outset, quickly establishing themselves as staples within Pêcheur’s sales outlets, supported by consistent demand and growing brand loyalty.
“The European growth has been highly encouraging,” said Erick Arnoldson (above), Vice President of Operations at Livingston Lures. “France has led the way in adoption, not only through sales but anglers’ deep engagement with our technology.”
Key to building trust is the brand’s focus on authentic, education-driven content rather than traditional advertising. Livingston Lures has invested in European media that showcases real world lure performance, including its official partnership with Pêcheur’s popular web series Rob the Captain, hosted by renowned guide, Frédéric Jullian.
The collaboration, which began in the series’ second season, increased visibility and understanding of the lures’ capabilities among predator fishing enthusiasts. Plans are underway for continued involvement in 2026, including the new Rob the Captain Junior project designed to inspire the next generation of anglers.
“For a forward thinking, design-centric, technology focused brand like ours, real on-water proof is essential,” Arnoldson added. “European anglers demand evidence of performance. Trust is earned through genuine results, not hype.”
Livingston Lures continues to design new products and produce informative content focused on techniques that consistently produce results, collaborating closely with local anglers and partners to embed the brand within the European fishing community. With a strong foothold in France as its foundation, Livingston Lures is well positioned for broader European success, transitioning from newcomer to established player in the continent’s vibrant angling scene.
T: +1 210 410 2041
erick.arnoldson@livingstonlures.com
www.livingstonlures.com
