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China Fish – one of the world’s major shows for the industry – prides itself on delivering ‘unparalleled’ value for visiting buyers. And to back up its claim, it has highlighted five priceless advantages that sets it apart from other business trade shows across the globe.
1. Negotiation direct with decision-makers
With over 98% of its exhibitors being manufacturers, buyers can meet face-to-face with around 700 source suppliers. This is an opportunity to negotiate directly with key decision-makers who include company owners and export managers, securing prices straight from the factory floor Beyond obtaining unbeatable prices, buyers can delve into OEM manufacturing and cost-optimisation strategies, building stable, trusted and long-term chain supply partnerships.
2. A panoramic view of China’s manufacturing landscape
Every year China Fish brings together manufacturers from over 20 provinces and municipalities, forming a complete map of the country’s fishing tackle industry. Buyers can discover a head-spinning variety of products from all key trade hubs – lures from Weihai and Shandong, reels from Cixi and Zhejiang, rods from Jiangsu and outdoor apparel from Guangdong. Instead of travelling across the country, this can be achieved in just three days by visiting Beijing.
3. Platform for future fishing tackle trends
China Fish not only serves as a trading venue, but also an industry trendsetter. An increasing number of manufacturers use it as the first launch platform for new and updated products annually. The Best New Product Showcase draws around 200 exhibitors – nearly a quarter of the total number of exhibitors – who present over 300 new products or improved items. Li Jiang, owner of the show, says: “This is where you are likely to encounter unexpected products that inspire fresh business concepts. Buyers can identify ‘hits’ one or two seasons in advance of their rivals.”
4. Building a global business network
China Fish serves as a premier club that gathers the business elite from over 80 countries and regions. Li Jiang explains: “It is more than a vast network – it is a dynamic exchange of information, ideas and commercial opportunities. Whether in the International Business Lounge at the exhibition or bars in the hotels, you can reconnect with established contacts or forge new partnerships with industry peers from across the globe. It is an ideal environment in which to share market intelligence, devise strategies and unlock limitless potential.”
5. One-stop procurement
From a single fishing hook to a fully equipped fishing boat or advanced fishing lines to smart fish finders, China Fish meets all your procurement needs under one roo “Here, you cannot only source products to replenish your inventory, but also seamlessly transition from initial contact to on-the-spot factory inspections with a potential supplier,” explains Li Jiang. “This integrated approach ensures a total procurement strategy and maximises efficiency. It also dramatically reduces time, investment and logistical complexities typically associated with building a supply chain.”
In recent years China Fish has attracted a growing number of new exhibitors to its ranks, delivering more choice for buyers. “The ever-growing roster does more than just broaden your options, it actively expands your supply chain horizons and possibilities. This is a prime opportunity to discuss potential best-sellers and connect with next-generation partners,” adds Li Jiang.
Registered buyers can now pre-qualify their ideal suppliers before the show. These can be filtered by product category, exhibition history, company type or Best New Product Showcase history. “Buyers can explore exhibitors’ profiles and products in our E-Store and message them direct to schedule meetings at China Fish.”
Registration includes a free one-year membership to the China Fish All-In-One digital platform and unlimited access to more than 900 suppliers and in excess of 8,000 products.
“These upgrades are designed for forward-thinking buyers looking to build a more efficient, resilient and innovative supply chain,” says Li Jiang. “They are particularly valuable for those aiming to streamline sourcing, discover new products ahead of trends and maximise long-term ROI.”
Pre-register now for China Fish
Buyers looking to attend the show in Beijing in February can pre-register for the event now and enjoy core perks that include:
Core perks
- Complementary three-day pass to the event, saving $55(US)
- Exclusive hotel offers. Buyers can secure special group rates and hotel vouchers at China Fish official hotels
Premium privileges
- Complementary Starbucks light lunch voucher
- Early badge pick-up from your hotel lobby a day before the show
Choose from one of the three registration channels:
- Returning visitors: Simply send your attendee name(s) to your dedicated accountant manager at China Fish via email or WeChat (CHINAFISHSHOW)
- First-time visitors: Register quickly and easily on the China Fish Official Website
- All-in-One Platform (Recommended). New and returning visitors can use China Fish All-in-One Platform to complete both show registration and free platform membership simultaneously
CHINA FISH
Date: February 28-March 2
Venue: China International Exhibition Centre (Shunyi Hall)
Contact: lijiang@chinafish.cn
