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In predator fishing, genuine breakthroughs are rare. New colours, new shapes, new packaging – these arrive every season. But a product that truly changes how anglers approach the water is something else entirely.
For Nordic Fieldsport, Pulz Bait represents that rare moment. And now, after years of design, engineering and on-water testing, the company is rolling out Pulz Bait to markets across Europe – backed by full partner support and a structured plan to build demand from day one.
Nordic Fieldsport’s Nils Folmer Jorgensen said: “Pulz Bait is the first true innovation in predator lures for decades. At its core is a patented pulse engine, magnetically activated before casting and built to deliver incredible, lifelike action. Wrapped in realistic soft skins, Pulz Bait doesn’t just look real – it moves real.”
Six years of development, hundreds of prototypes, countless underwater filming sessions and a full field-testing programme across Scandinavia and Europe have shaped Pulz Bait. With the engineering solved and production stabilised, its focus now shifts entirely to supporting retailers and distributors, ensuring Pulz Bait reaches the market in a structured, professional and demand-driven way.
A lure built from the inside out
The pulse engine is the heart of the system. A compact, waterproof unit that delivers an irregular, organic motion, it activates instantly via a small magnetic key and runs for up to three hours on a single charge. Recharging is fast and simple via USB and every detail – from internal sealing to power efficiency – has been engineered for reliability in real fishing conditions.
The engine works with a full ecosystem of interchangeable Pulz Bait Skinz. Each Skinz can be swapped in seconds, allowing anglers to match local forage species or react quickly to changing water clarity, light conditions or predator behaviour.
Pulz Bait can also be placed inside a deadbait – a completely new solution for waters where livebaiting is banned. This gives anglers the ability to present a natural bait enhanced with subtle internal movement, transforming a static offering into something predators cannot ignore. Whether fished vertically, under a float, or cast and retrieved, Pulz Bait produces the lifelike presence and strike-triggering behaviour that shaped the concept from the beginning.
Seven years of footage – a marketing engine of its own
One of Pulz Bait’s strongest assets is the extensive visual documentation created during its development. Across seven years of testing, the developers filmed every major step – early prototypes, refinements, underwater reactions, strike sequences and real-world sessions across Europe and Scandinavia. “This has resulted in a rare and powerful archive: authentic footage of predators inspecting, following and ultimately attacking Pulz Bait under real fishing conditions,” said Jorgensen.
This content now forms the backbone of the marketing strategy. Nordic Fieldsport provides partners with a complete package that includes:
- High-quality underwater strike footage
- Ready-to-use short videos for social media
- Product photos, clean pack shots and tech sheets
- Lifestyle imagery and angler-facing content
- Full access to a dedicated B2B media platform
“Our goal is simple: create strong end-user demand and support our partners with everything they need to convert that demand into sales. Pulz Bait enters the European market with a fully prepared marketing world behind it – not something that will be created later, but something ready to deploy now.”
A European roll-out built on structure and support
Through Nordic Fieldsport, Pulz Bait benefits from a complete European distribution platform: warehousing, logistics, partner communication, sales structure and long-term brand planning. This ensures stable supply, consistent availability and a smooth onboarding experience for new partners.
Its approach is built on five core pillars:
- Structured distribution across Europe
- Strong marketing support to build end-user demand
- Professional service for retailers and distributors
- Reliable product availability and predictable restocking
- Clear brand communication across all markets
Jorgensen added: “Nordic Fieldsport’s role is to provide the foundation, structure and long-term commitment that allows Pulz Bait to grow sustainably – with partners who value a serious, professional roll-out. The experience we carry from our time building Svendsen Sport is something we believe will bear fruit as Pulz Bait grows.”
The next chapter begins with new partners
Pulz Bait enters the market not as a novelty, but as a fully realised fishing system: a lure with genuine functional difference, supported by a company prepared to stand behind it. “We believe strongly in this product, not only because of its design and engineering, but because of the opportunity it presents to our partners – a lure that adds something new to the market, backed by marketing, structure and commitment. Pulz Bait is on. The roll-out is just starting. And we look forward to building this new category together with the partners who join us,” said Jorgensen.
Distribution: Nordic Fieldsport ApS
sales@nordic-fieldsport.com
www.pulzbait.com
