Grundéns strengthens presence in France and French-speaking markets

Grundéns, the Swedish-based high quality fishing apparel, footwear and gear supplier, has announced an exclusive partnership in France and the wider speaking French markets.

Its collaboration with the French group, Sensas, a leading distributor of fishing tackle across Europe, marks a major strategic step forward for Grundéns in expanding its footprint within one of Europe’s leading markets for sport and commercial fishing.

Janne Mahlamäki, General Manager EMEA at Grundéns,said: “France is one of the most exciting markets for fishing gear in Europe. Partnering with Sensas gives us access to a partner with heritage, deep market insight and a respected presence across both sport and fly angling, as well as commercial fishing and workwear along the French Atlantic coast.

“Together, we will better serve French retailers and anglers with stronger logistics, tailored marketing and sales excellence.”

Matthieu Le Campion, of Sensas, added: “Grundéns stands for durability, performance and innovation and we are delighted to represent the brand in France. We share the same values: developing gear that withstands tough conditions, supports professional anglers and builds trust among recreational fishermen.

“Our mission is to bring Grundéns’ products to all corners of the French angling community, enhancing our existing offering and opening new opportunities.”