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Mustad will be showing off its varied portfolio of products on its return to EFTTEX in September.
The iconic hook brand has unveiled the lures, rods and terminal tackle it will be entering into the New Product Showcase at this year’s event in Brussels.
YUZUKI
Mustad promises no more broken lips when fishing in shallow water with its YUZUKI. The shape and weight distribution of the body have been optimised by professional Japanese trout anglers.
Small stream trout fishing is notoriously difficult due to the presence of rocks and other underwater obstructions. Sinking lures frequently shatter when their lips make contact with these obstacles. The body of the YUZUKI is protected from cracking by a soft lip constructed of LDPE (Low-Density Polyethylene), making it remarkably durable.
Whether you are chasing trout in fast-moving tributaries or casting for light game in saltwater shallows, YUZUKI delivers consistent performance. This ultra-light lure is purpose-built for both freshwater and saltwater light game, giving anglers the confidence to fish tough terrain without compromising your presentation.
BSJ METAL JIG
Designed for effortless use in both jerk and free tension fall techniques, this jig excels in all fishing situations. It is especially engineered to offer an exceptional swimming action, particularly when the water is at a diagonal angle, ensuring maximum attraction. Whether you are retrieving at slow or fast speeds, the BSJ jig is highly effective, able to catch fish with ease across different reeling speeds. Its weight is optimised for mid-depth fishing and ideally suited for depths of less than 100m. Additionally, the jig features a translucent coloured eye that reflects light, helping to draw in fish and provoke a bite.
CARP HOOKS
Designed for the modern carp angler, the new generation of Mustad carp hooks brings elite sharpness and performance to the forefront. Now upgraded with its sharpest-ever AlphaPoint™ technology, each hook delivers unmatched penetration – hooking instantly, holding reliably and staying sharper for longer. The ultra-slick TitanX matte coating enhances hook-up efficiency with minimal resistance, while the super-slim profile ensures seamless penetration even on the wariest fish. Every detail is refined for confidence under pressure. Presented in premium matte black packaging, each pack contains 12 individually mounted hooks on protective foam to preserve their needle-sharp points.
MUSTAD TR78
The legendary Mustad TR78 just got even sharper – visually and physically. Now available with a high-visibility UV orange coating, this upgraded treble hook is engineered for maximum attraction in low-visibility freshwater conditions. Whether you are targeting predator species in murky lakes or stained rivers, the UV-enhanced finish delivers a visual trigger that turns follows into strikes. Built on the trusted TR78 1X strong wire frame, this hook combines brute strength with precision. It features Mustad’s renowned UltraPoint® technology – chemically sharpened and forged for long-lasting sharpness and penetration strike after strike.
BAKUTAKI
The Mustad BAKUTAKI Boat Squid Rod 2.50m (20–200g) is all about precision, sensitivity, power and style. Built for serious squid fishermen, the BAKUTAKI rod is part of Mustad’s dedicated squid fishing line-up, inspired by the success of its BAKU lures. Designed specifically for boat fishing, this 2.50m rod offers the perfect balance of sensitivity and strength – ideal for controlling Tataki-style lures and working squid at depth.
The lightweight yet powerful blank is made from Japanese Toray high-performance graphite, providing exceptional responsiveness and feel. Equipped with Fuji guides, the BAKUTAKI ensures smooth line flow and lasting durability in harsh saltwater conditions. A premium Fuji reel seat combined with a high-quality EVA handle offers secure, ergonomic handling for fatigue-free performance during long sessions. Visually, the rod features a matte black finish accented with glow magenta wraps and white-tipped guide highlights.
LIVETARGET GOBY
The new LIVETARGET Goby 2.0 elevates natural forage imitation with Injected Core Technology (ICT). Its inner core carries detailed patterns and lifelike colours, encapsulated within a durable, transparent exoskeleton for maximum realism and longevity. Designed with custom-painted eyes, dual split dorsal fins and a dynamic paddle tail, the Goby 2.0 produces strike-inducing action at any retrieve speed. Each bait is pre-rigged with a Mustad ALPHA POINT® hook for superior balance and secure hook penetration. The Goby 2.0 excels when cast, drifted or worked along the bottom – making it a deadly choice for perch, zander, pike and other freshwater predators.
EFTTEX BOOTH No: A28
T: +47 74 0400
info@mustad.no
www.mustad-fishing.com
