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Mustad – the global leader in the supply of fishing hooks and terminal tackle – is on a mission at the resumption of EFTTEX.
The iconic Norwegian supplier has made increasing its OEM business its priority at the event in Brussels next month. With a reputation for innovation, sustainability and high quality products, Mustad is extending an invitation to brands and lure makers to visit its booth and discover what it has to offer.
Mihovil Vudrag (below), Mustad’s Director of Sales EMEA Sport, told Angling International: “The main objective for Mustad is clear – secure new OEM partnerships and cement our position as a supplier of choice for manufacturers seeking exceptional hooks and terminal tackle.”
One of Mustad’s most compelling messages centres on its ability to offer the best quality hooks on the market at highly competitive prices. “Whether it is our popular jigs or versatile treble hooks, Mustad is best equipped to meet your needs,” adds Vudrag.
Understanding the varied needs of OEM businesses, Mustad is offering an impressive flexibility when it comes to order quantities. Large players in the industry can place significant orders – over 20,000 units – sourced directly from its based in Wuxi, China. For those requiring more modest quantities, the company’s main European warehouse in Portugal is well equipped to handling orders ranging from 2,000 to 10,000.
“This flexibility means that we can cater for businesses of all sizes, from multi-nationals to smaller operations.”
Speed is a critical selling point and with an efficient logistics and a strong European distribution network, Mustad guarantees fast delivery from its Portugal warehouse, helping its clients to minimise lead times and keep stock levels optimally managed.
Vudrag also promises dealers plenty more to see from Mustad in Brussels. “They can expect a comprehensive showcase of new products and technological advancements. We will be unveiling a new range of hooks and saltwater lures produced by our Japanese designer.
“The company is also particularly excited about a new addition from its multi-award-winning LIVETARGET brand, which I believe will be a contender for the lure award at the Best New Product Awards.”
In addition to its product introductions, Mustad believes it is setting new standards in sustainability in the form of new hook packaging which has eliminated the use of 67% of plastic. “Mustad is a trendsetter in green packaging,” said Vudrag. “Our efforts to reduce our ecological footprint is setting new industry standards.”
To book a meeting at EFTTEX with Vudrag email him at: mihovil.vudrag@mustad.no
EFTTEX BOOTH No.:A28
T: +47 97 74 0400
info@mustad.no
www.mustad-fishing.com
