Fox International takes over EU distribution of major bait supplier

Europe’s largest carp fishing tackle supplier has announced an agreement that will see it become exclusive distributor of CC Moore baits throughout the EU.

Fox International – part of the Rather Outdoors group – will take over supply of CC Moore’s renowned line-up of products, including its boilies and hookbaits, throughout mainland Europe from September 1st this year from its two state-of-the-art distribution facilities in Beerse and Herentals, Belgium. The arrangement does not include the UK where both businesses will continue to operate independently.

CC Moore products will continue to be available for EU stockists to order from its current distributor, Nash Tackle Sp.Z.o.o, until the end of August. Following the takeover of distribution by Fox, a comprehensive range of products will be readily available.

Rather Outdoors European President Gary Quinn (left), said: “Fox and CC Moore have long had a synergy with many of our sponsored anglers in Europe already being backed by CC Moore for their bait needs.

“In addition, both businesses share common goals to produce the highest quality products while offering the highest quality of service to retailers. I believe our market-leading facilities in Belgium and our 30 highly motivated EU account managers will help to push CC Moore in Europe to the next level, ensuring more retailers and more anglers can get access to some of the very best carp baits on the market.”

CC Moore director and co-owner Ian Moore added: “On behalf of myself and co-owner, Colin, I would like to offer my sincere thanks to Nash Tackle for its partnership over the last two years and wish it well for the future. We would also like to most sincerely thank those shops in the EU which have continued to stock CC Moore products during a period of low stock availability this Spring and Summer.

“We are looking ahead to our new partnership with Fox International and will have our machines working overtime to ensure that the Fox warehouses in Belgium will be carrying good stocks of the CC Moore EU range.

“For those shops wanting to know more about what any future ranges or pricing structures will look like, the team at Fox is currently working on a brand new CC Moore pricelist that will be available for when our distribution partnership begins in September.”

Any shops interested in stocking CC Moore products should contact Fox International at eurosales@ratheroutdoors.com or their Fox account manager.

Don’t miss an Angling International July issue exclusive: How Fox International plans to maximise the potential of CC Moore in mainland Europe.