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Relix brand owner strengthens European operation with new warehouse

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As one of Indonesia’s largest tackle suppliers prepares for its return to EFTTEX, it has revealed plans to strengthen its European operation.

PT Central Sarana Pancing, which says Europe represents around a quarter of its business, is set to open a warehouse and office at the end of this year in Hungary to better serve its customers in the region.

Rivai Susanto (above centre), owner of the company, told Angling International: “Europe is a main market for us, representing 25% of our business and the new facility will serve as a warehouse for our Relix branded products that are growing in popularity.”

EFFTEX is returning to the European calendar for the first time since 2023 and Susanto said he is looking forward to the resumption of the event. “We attended Angling International LIVE last year, but are pleased that the two shows have combined. It is a good thing for the industry.

“We are looking forward to meeting current customers and finding new ones. It is also an opportunity to introduce our brand to visitors at the show and present them in the New Product Awards.”

Susanto added that the company is continuing to develop new lines, rods, reels and other innovative products, including plans to add to its braided line capacity.

Relix products that will be on show at EFTTEX include:

  • Relix Fantastic 8HS braid
  • Relix Perfect FC
  • Relix Nusantara Jabrik braid
  • Relix Nusantara Samson X-12 braid
  • Relix Nusantara Fluorocarbon Shock Leader
  • Relix Nusantara Samar Fluorocarbon
  • Relix Nusantara Capung Rod Series

Alongside Europe, the company lists Asia and the US as its major markets and will be targeting businesses from there and Europe at the show.

T: +62 21 596 1265
sales@relixfishing.com
www.relixfishing.com

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