Trio of brands provide foundation for US hook maker

Forged in the USA, Eagle Claw’s trio of brands offer trusted performance across all fishing disciplines.

The renowned hook maker builds fish hooks across three distinct brands for retailers: Eagle Claw, Lazer Sharp and Trokar. Each is aligned to a different price and performance tier.

The company’s Marketing Manager, Eric Allee, told Angling International: “Whether your customers are looking for trusted classics, technique-driven innovation or elite-level performance, we’ve got the hook for it. From blue-collar anglers to seasoned pros, this tiered approach makes it easy to offer American-made hooks that meet every need.”

Eagle Claw
For more than 100 years, Eagle Claw has delivered dependable, American-made hooks trusted by anglers and retailers alike. “It’s our most recognised brand, built around trusted classics and designed to offer the most affordable price point in our line-up,” says Allee.

From Aberdeen, Baitholder and Kahle to Circle, Jig, and Treble hooks, Eagle Claw supports DIY jig makers, OEMs and everyday anglers with proven performance and lasting value. “When customers ask for hooks that work hard without breaking the bank, offer them Eagle Claw.”

Lazer Sharp
“The coveted needle point is where this brand was born. When we first developed a proprietary sharpening process in the mid-1980s, anglers flocked to tackle shops asking for those ‘Lazer Sharp Eagle Claw hooks’. Demand was so high, it only made sense to name the brand after what everyone was already calling it.”

Lazer Sharp is built for anglers who expect more from their gear without stepping into premium pricing. It delivers advanced hook designs, upgraded finishes and precision needle points at a step above Eagle Claw, but still firmly within the value tier.

“From finesse-specific models to heavy-duty saltwater hooks, Lazer Sharp boosts bite-to-hook-up ratios without over-extending your customer’s budget. Lazer Sharp delivers technique-specific performance and smart upgrades at an affordable price.”

Trokar
“Trokar hooks aren’t for everyone. They’re for diehards who want to fish clean and expect the best from every piece of gear they use. Trokar anglers are chasing a competitive edge, whether that means climbing the tournament leaderboard or landing their next personal best. They push themselves, their tackle and their expectations every time they hit the water. They’re different.

“Trokar doesn’t rely on a logo to stand out. We stamp our identity into the hook itself. Inside every pack, you’ll find high-carbon American steel paired with our triple-sided point, a visual and functional edge that screams sharpness and intent. It hits different.”

From the all-new TK150VP Pro-V Drop Shot hook to the heavy-duty TK619H Magnum Circle, Trokar offers a competitive advantage to serious anglers in both freshwater and saltwater.

“If your customer base is full of anglers who demand the most out of themselves and their gear, they need Trokar,” said Allee. “Hall of Fame bass angler Mark Zona summed up Trokar performance perfectly: ‘When you hook them, you own them’.

“With Eagle Claw’s three American-made fish hook brands, you can offer your customers value, performance and confidence that’ll keep them coming back.”

T: +1 720 941 8700
info@eagleclaw.com
www.eagleclaw.com