BKK welcomes new Director of Marketing

BKK Hooks has appointed Casey Yoern as its new Director of Marketing.

“With over a decade of experience in marketing, social media management, and photography/videography, Casey brings a wealth of expertise that will be instrumental in driving our brand forward” said Mike Sullivan (Sully), BKK’s President of Sales & Marketing.

Previously, Yoern served as the Marketing Specialist/Photographer at Daiwa Corporation, where he spearheaded digital marketing campaigns, managed product launches and oversaw catalogue creation for an extensive line-up of over 2,000 SKUs.

His leadership in social media strategy helped grow the brand’s audience to over 500K followers, and his hands-on approach to content production ensured a strong, cohesive brand identity.  

Beyond his work at Daiwa, Yoern has more than 15 years of social media management experience and over eight years of freelance photography and videography work, collaborating with brands across multiple industries.

“We are confident that Casey’s passion, creativity, and strategic mindset will help elevate BKK Tackle Innovation USA to new heights,” said Sullivan.