Rapala and Okuma announce new distribution deal in Chile

Rapala VMC Corporation has announced a new distribution agreement with Okuma in Chile.

Set to start on April 1, Rapala VMC Chief Executive Officer, Lars Ollberg, said: “This strategic partnership aims to strengthen the Rapala/Okuma collaboration in Latin America by ensuring comprehensive support for its subsidiaries, particularly in Brazil and Mexico, where both markets are already successfully collaborating with Okuma.

“The agreement represents a significant step forward in Rapala VMC Chile ’s growth strategy, promoting a solid foundation for long-term success. With this collaboration, Rapala VMC and Okuma aim to leverage its combined expertise and market presence, enhancing the distribution network and customer experience in the region.”