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Pure Fishing fly brand celebrates conservation group’s anniversary with limited edition reel

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One of the world’s oldest and most iconic reel brands is celebrating the 65th anniversary of a leading conservation group that is dedicated to caring for rivers and streams in the US.

Hardy, part of the Pure Fishing portfolio, is highlighting Trout Unlimited’s 65 years of conservation efforts with the launch of a limited edition Trout Unlimited Tealweight fly reel.

“At Hardy we have always believed that the beauty of fly fishing goes beyond the act of fishing – it is about the rivers we fish, the ecosystems we treasure and the legacy we leave,” said Jake Fishenich, Brand Manager for Hardy. “This collaboration with TU is our way of honouring its decades-long commitment to safeguarding these invaluable waters while offering anglers a piece of history they can carry to the stream.

“The Limited Edition TU Tealweight is more than a fishing reel – it is a tribute. Featuring a striking deep teal anodised finish, hand-polished nickel silver line guard and Hardy’s iconic check mechanism, this reel bridges heritage with innovation. Each reel, crafted in Hardy’s Alnwick workshop, is individually numbered and engraved with Trout Unlimited’s signature “Trout” logo, ensuring its place as a collector’s item for fly fishing enthusiasts. Limited to just 300 reels, the TU Tealweight is designed for 3-4 weight rods and delivers the timeless click-check sound that echoes Hardy’s storied legacy.


Hardy is committed to making a lasting impact through this partnership. For every reel sold, $100 will be donated to Trout Unlimited, supporting its ongoing work in river, stream, and watershed restoration across the United States.


“This collaboration underscores our shared belief in preserving the waters that are vital to our sport,” Fischenich added. “From the skilled hands that craft each reel in Alnwick to the conservationists in the field, this partnership is a testament to what we can achieve together.”

The Limited Edition TU Tealweight Reel is now available for purchase through authorised Hardy dealers and online at www.hardyfishing.com.

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