Show award ‘better than winning the Bassmaster!’

Being crowned a top lure in the Angling International LIVE Product Showcase has been described as better than being the bait that won North America’s richest and most prestigious fishing tournament.

Livingston Lures – famous for its EBS (Electronic Baitfish Sounds) technology – catapulted to fame when one of its lures helped Randy Howell win the 2014 Bassmaster Classic, one of the richest prizes in tournament fishing. But the company’s VP of Sales and Manufacturing, Erick Arnoldson, has said of the brand’s new Kraken lure: “To be recognised as a product in its own right was super special. It brought a tear to my eye – I don’t mind admitting it.

“It is testament to the fact that the industry likes the lure and what Livingston is doing. It gives us added credibility and helps to put us on the map.”

The Kraken was one of two Livingston baits to be recognised, with the Magnus winning a runner-up prize.

“A lot of hard work has gone into developing Livingston Lures and its products so this award is very special to us,” added Arnoldson, who has been spearheading the brand’s assault on the European market. After a breakthrough year in 2023 with the addition of a number of new dealers, Arnoldson hailed another successful show for the company.

The first morning of the event in Budapest saw Livingston Lures secure successful connections with buyers from Sweden and Latvia, which Arnoldson believes will result in meaningful agreements.

As recognition grows, Livingston continues to create baits to suit local markets and promises four more new body styles in time for next year’s Angling International LIVE in Bratislava. “We continue to partner with anglers in Europe to build specific lures for the markets.

“Our aim is to build lures that catch fish not only for avid anglers, but the beginner. The use of EBS is proven and helps bring people into the sport. It is easy to use and once out there, the sound does the rest.”

KRAKEN
Kraken is a hybrid hard and soft plastic jerkbait intended to target predatory game fish such as pike and musky. It is equipped with Livingston’s groundbreaking EBS technology and an adjustable weighting system that allows anglers to target fish at any depth or distance. Upward rod taps, side sweeps and reel stop and retrieves will cause the Kraken to dip and dart in an erratic and irresistible manner, producing an effective and productive lively target.

T: +1 210 410 2041
erick.arnoldson@livingstonlures.com
www.livingstonlures.com