Johnson Outdoors brand shows support to Maui fishing community

The 2023 Maui wildfires, fuelled by dry weather and strong winds, ravaged homes, charter businesses, and livelihoods in the  fishing community of Lahaina, Hawaii.

Almost one year later, the fishing community is still feeling the impact with many fishing charters out of operation after the loss of Lahaina Harbour, along with the boats and equipment that were housed there.

In an effort to help the fishing community recover from this destruction, Cannon Downriggers – part of the Johnson Outdoors group of companies -sent a film crew to Maui to tell the stories of charter captains and locals who are still picking up the pieces of their former lives, one day at a time.

The goal of the documentary-style film is to bring renewed awareness to the areas devastated by the wildfires and continue to support those in the fishing community and beyond who lost everything and still need help. While the clean-up continues, it will take years for the island and its residents to fully recover.

Through media and consumer support, Cannon hopes to raise awareness and funds to keep the communities in Hawaii moving in a positive direction as the rebuilding process continues. Cannon is committing $10,000 to the Hawai‘i Community Foundation’s Maui Strong Fund to support rebuilding efforts, and encourages readers to donate as well. Together, the Cannon brand hopes to make a difference and bring hope back to the shores of Lahaina.