Electronics giant extends sponsorship of top French predator tournament

Fishing electronics brand Lowrance has extended its partnership with France’s Mercury Fishing Cup, a major predator fishing tournament which will take place in October this year.

Peche.com reports that the boat competition – organised by the French Federation of Sport Fishing (FFPS/Carnivore) and Mercury Marine France – will take place on October 19th and 20th on Lake Vassivière, a 1,000 hectares angling mecca.

“We are delighted to continue working with the FFPS/Carnivore and Mercury Marine France and to renew our partnership for the Mercury Fishing Cup. This competition, recognised as the largest freshwater event of the year in France, has become an unmissable event,” said Simon Conder, Lowrance Marketing Director.

“We are happy to contribute to this, to present the latest Lowrance electronic equipment and to exchange information with competitors for whom success on the water is essential.”