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Asset company set to ‘unlock’ new opportunities for Catch Co.


Catch Co., the group of fishing brands that includes Mystery Tackle Box, has been acquired by asset company Gordon Brothers.

Since launching as a digital platform in 2012, the Chicago company has generated approaching $300 million in revenue from brands including Biospawn, 10,000 Fish, Hard Hat Jigs, Heavy Metal Tungsten, Stickies Hooks and Karl’s Bait and Tackle.

More recently it has added brick and mortar stores, opening the first one in Fort Worth, Texas in 2022, as it pursues it mission to ‘rescue people from the indoors.’

Founder and CEO Ross Gordon (no connection) announced only last month that he was leaving Catch Co., and talked frankly of the turbulence that had disrupted the business since COVID. He left behind a social community of over two million followers.

The acquisition includes Catch Co.’s inventory and intellectual property, allowing for business to continue. Jobs will also be preserved, say the new owner.

“We’re excited to be part of the next phase of Catch Co.’s growth and to build on the already successful brand portfolio and content strategy,” said Rob Gould, Managing Director, Commercial and Industrial, at Gordon Brothers.

“Our asset expertise and quick decision making allowed us to step in and ensure the value of the business remains intact.”

Matthew Glerum (pictured), President of Catch Co., said: “Gordon Brothers provided speed and certainty throughout the acquisition process. Its ability to react quickly and understand the underlying value of our business secures the future of the Mystery Tackle Box brand and allows us to unlock new opportunities for growth.

“We look forward to a bright future as we navigate the challenges of our recent past.”

Gordon Brothers, founded in 1903 and headquartered in Boston, focuses on valuations, dispositions, financing and investment. It reportedly conducts more than $100 billion worth of dispositions and appraisals annually and provides capital to clients undergoing transformation.

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