Snowbee UK makes triumphant return to European trade show

UK fly fishing business Snowbee made a dramatic return to the European tackle show scene at the EFTTEX New Product Awards.

The South of England tackle supplier picked up four awards on its return to EFTTEX. Simon Kidd (below), the company’s Sales Manager, told Angling International: “Having been through some recent changes within the business, it was very rewarding to be able share the recognition with all the team who have worked so hard through the process.

“It is a clear statement, demonstrating that we are ready to move forward into 2026 with the products and team to take on the challenging marketplace in front of us today.”

Snowbee was successful with its Graphene Quilted Thermal Jacket, Classic 2 Cassette reel Kitwith loaded fly lines, Spectre Pro rod and STX2 Breathable Stockingfoot wader.

“The most notable aspect of the awards was the fact that they spanned a wide range of products,” added Kidd. “Of them all, the new Graphene-lined thermal jackets underlined a significant step forward for us. The use of Graphene is game changing and has been used very successfully in our rod designs now for several years.

“Its unique properties are many, so having now brought this technology into clothing design – and to be recognised for it at the awards – is a really significant statement from the Snowbee brand.”

Kidd admitted that the attendance at the show did not compare to previous years. “However, we did meet some new people and it gave us an opportunity to showcase some of our new products to those who were there as well as an opportunity to meet face-to-face with existing customers we had encouraged to come and meet us in Brussels.”

Kidd added that, overall, Snowbee achieved its pre-show targets. “It was a big commitment for us amid a time of many changes. However, the changes have proved very positive and we are well prepared for 2026. We have many new products with us now and a few – like our new waterproof clothing – not yet in stock, will be available before year-end.

“Generally the show was successful. All will now depend upon the impact within the trade and people we saw there and consumers across Europe and beyond. Ultimately, the order book will tell as we head into next year.”

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www.snowbee.co.uk