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A Chinese lure factory will arrive at EFTTEX with a promise of a ‘VIP service’ for small and emerging brands, which will begin even before the show opens its doors.
Goofun says it will carry out concept work valued at EUR €500 for the first ten customers that make contact at least three weeks before the show. It will have their concepts prepared in time for sit-down meetings at its booth in Brussels.
“We want to work with small lure brands with vision,” says Goofun owner Sam Fu. “And we want to prove that we have the design skills they need, so we are making this offer for EFTTEX. We are a technically advanced design studio and factory that delivers quickly, and we want new customers to put us to the test.”
Goofun says it has carved a niche servicing smaller lure brands by being quick to react to market trends and by offering no MOQs. It has its own brand targeting the Chinese domestic market and employs its own team of pro-anglers.
“We were once like the OEM customers we are targeting,” says Fu. “We know ideas are being developed all the time. And we also understand fishing.
“We are not seeking huge orders from big brands. We want to work with smaller companies that want to move fast.”
Fu says Goofun is flexible on orders, offering the chance to make smaller shipments more often and thus spread the cost. Goofun also promises full discretion as part of its service and will have a booth at EFTTEX with a private meeting area.
“We are fast, technical and dedicated to fishing and to the needs of our customers,” he added.
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