Thousands line-up to celebrate opening of Europe’s largest outdoor store

Thousands of visitors attended the opening of Europe’s largest outdoor store at the weekend.

GO Outdoors – part of the giant JD Sports empire – opened its outlet in York, which spans 125,000sqft of space and hosts over 380 brands including the likes of fishing superstars Shimano. Daiwa, Pure Fishing and Mustad at its dedicated Fishing Republic franchise.

Lee Bagnall (above), CEO of GO Outdoors, said: “It was an amazing day with thousands of people in attendance. It was by far the biggest store opening we have done and I am really proud of our entire team who made this happen.”

Founded in Sheffield in 1998, the brand now boasts 75 stores and 250 outdoor brands across nine activities. Nic Hodges, GO York Store Manager, said: “I am incredible proud to have opened the biggest outdoor store in Europe. Its been incredible to see the excitement build on social media from the people of York and beyond. We are thrilled with the response so far for the store, especially from the local community who have really enforced our belief that York is the perfect location for our landmark store.”