Former Simms marketing head returns as President

A former Grundéns CEO has returned to Simms Fishing Products as President of the brand and its parent Revelyst Outdoor Performance.

Dave Mellon, who was Vice President of Marketing and Product at the fly fishing brand from 2012 to 2014, took up the dual role last month based at Bozeman, Montana, home to Simms and other iconic outdoor brands within the Revelyst portfolio.

“Dave brings a rare combination of global operating expertise, financial acumen and authentic outdoor brand leadership, including direct experience in the angling business with Simms,” said Eric Nyman, CEO of Revelyst. “He understands the technical performance consumer, the importance of our retailers and the necessity of building strong teams and strong brands. Dave is exceptionally well-positioned to lead Simms and Revelyst Outdoor Performance as we continue to strengthen the platform and pursue meaningful long-term growth opportunities.”

“Throughout his career, Dave has consistently delivered revenue growth, operational improvement and brand expansion across a range of business environments – from established category leaders to emerging and turnaround brands – through a disciplined, consumer-focused omni-channel approach.

“He is a purpose-driven leader who believes enduring brands are built around authentic experiences and deep connections with the communities they serve. He has led global organisations of more than 250 employees and managed businesses generating more than $400 million in annual revenue. His experience navigating complex markets, building high-performing teams and delivering for customers will be instrumental as Revelyst Outdoor Performance and Simms continue to evolve and grow,” added Nyman.

“I’m excited to join Revelyst, Simms and the Outdoor Performance platform at such an important time,” Mellon said. “Revelyst has assembled a compelling portfolio of authentic, performance-led brands with strong foundations and significant potential. I look forward to partnering with the leadership team and brand organisations to sharpen execution, deepen consumer connection and build durable platforms for long-term success.”