UK companies combine to support safer sea fishing
Share
Mustang Survival, manufacturer of premium marine safety equipment and technical apparel, has partnered with specialist saltwater brand, Cox & Rawle, to support safer sea fishing practices across the UK angling market.
Together, the companies will introduce Mustang Survival’s flotation and performance gear to tackle retailers across the UK through dealer support, co-branded campaigns, event activations and angler education initiatives.
The collaboration is centered on improving awareness around water safety in recreational and competitive fishing environments. Planned initiatives include live demonstrations, educational content, retailer training and on-site engagement at major angling events throughout the year.
Rather than positioning flotation equipment as an optional accessory, the partnership aims to encourage safer preparation for anglers fishing from shore, kayak and offshore vessels.
Aga Kosno, Head of International Marketing at Mustang Survival, said: “The angling community is built around shared knowledge and trust. This partnership allows us to work directly with retailers and anglers to make safety equipment more visible, more accessible and part of everyday fishing preparation – especially in coastal and offshore environments.”
Over the coming months, Mustang Survival and Cox & Rawle will share practical safety guidance and educational content aimed at helping anglers make better-informed decisions on the water. Learn more at Home – Cox & Rawle.
