Industry pledges support to ASA Million Pound Challenge
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Leading industry names – including PRADCO-Fishing, Okuma, Hobie Eyewear, AFTCO and Z-Man Baits – have pledged to join their trade’s US litter initiative.
The American Sportfishing Association (ASA) kicks off its Million Pound Challenge in June – a nationwide initiative to remove one million pounds of rubbish from US waterways. The inaugural event runs during National Fishing and Boating Week (June 6 – 14).
Bruce Stanton, VP of Fishing at PRADCO, said: “As leaders in the sport fishing industry, we feel it’s our duty to demonstrate stewardship of our natural resources.”
Glenn Hughes, President of the ASA added: “Without clean waterways, we don’t have healthy fish populations. Without healthy fish populations, we don’t have an industry.”
Those within the industry and beyond are being invited to select a date between June 6 and 14, choose a location and organise a litter-picking team. The ASA has partnered with Fishbrain to track the total debris collected, with a public leaderboard displaying the top participants.
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