Share
Poland’s Rybomania is fast establishing itself as one of the fastest growing consumer fishing tackle shows in Europe.
At last month’s event in Poznań there were more than 42,429 visitors and a record-breaking 340 exhibitors – which included global market leaders Pure Fishing, Abramis, Favorite, Westin, Trakker, Ridge Monkey, Nash Tackle and Deeper.
Natalia Porożyńska, from Rybomania’s PR and Media department, told Angling International: “In recent years the show has consistently broken records in both attendance – which was up from 36,197 in 2025 – and exhibitor space, which showed year-on-year increases of up to 20%.
“It has evolved from a major national event to become one of the largest fishing shows in Europe. This has been driven by an increasing interest in angling, the presence of global brands, overall industry developments and a rich event programme.”
Porożyńska said that feedback from visitors, industry media and exhibitors was very positive. “Many exhibitors noted that the level of interest had exceeded expectations with both onsite purchases and business discussions going beyond what they had anticipated. Each successive edition confirms the growth potential of Rybomania as it continues to break records in regards to the number of visitors and exhibitors.”
The show reflects the growth of the sport in Poland. “It is experiencing a very strong period,” said Porożyńska. “We are also seeing a clear upward trend in youth fishing. The sport is becoming increasingly attractive to the younger generation thanks to modern equipment, social media – including young fishing influencers – and the rising popularity of nature-orientated lifestyles.
“More families with children are visiting the dedicated educational zones and taking part in initiatives such as the Angler Academy. We recognise that young people are the future of the industry and we aim to make the experience as engaging and inspiring as possible for them.”
Such is the stature of Rybomania that it has become an important meeting place for the industry. Porożyńska said: “The event has a strong business component, particularly during the industry=focused Friday – better known as VIP Day. It serves as a meeting platform for manufacturers, distributors and retailers, where relationships are established and new products presented.
“Exhibitors prepare dedicated offers for the event, recognising the high volume of potential new business contacts from both domestic and international markets.”
Next year’s show will take place from March 5th to 7th.
Figures reflect growing importance of Rybomania
Beyond strong visitor numbers, there was a noticeable increase in dealer orders after Rybomania, which clearly indicates that the exhibition continues to grow in importance for the Polish fishing market. says Evgeniy Sheiko, General Manager of IBIS, owner of the Favorite brand.
“The large number of social media posts from influencers featuring our booth helped extend the reach of the event well beyond the show itself. Our goal at Rybomania was to strengthen our presence in the Polish market, support our existing partners and present our newest products. We already work with businesses that cover the country so another key objective was to deepen cooperation with them and further enhance those relationships.
“The exhibition also provided a valuable opportunity for networking within the industry as we invited several of our international partners to attend and meet the Polish fishing community. One of our key partners – Stepanow Fishing – reported that sales during the show increased by more than 30% which clearly demonstrates the growing impact of Rybomania.
“The consistent increase in visitor numbers and overall expansion of the show indicate that it has become the central event for the fishing industry in Poland and an important platform for brands operating in central Europe. From our perspective, Rybomania is already one of the largest and most dynamic consumer fishing shows in Europe.
“Because Poland is a key market for us in EU. IBIS Poland has a fully established office in the country and Rybomania is particularly important for the company. One of the key elements behind our growth is the strong synergy between our teams in Poland and Ukraine.
“Today IBIS Poland operates with a strong team in Poland, supported by a powerful back office and development centre in Ukraine. This cooperation allows us to develop innovative products and respond quickly to market trends. We are continuing to invest in the Polish market and are planning to build an office and warehouse there in the near future.
“Consumer shows continue to be extremely valuable for us because they allow direct interaction with anglers. They provide immediate feedback on products, strengthen brand awareness and help us understand market trends directly from the fishing community.
“An interesting observation from this year was that the majority of visitors were end-consumers rather than B2B buyers, which further confirms how important it is for brands to communicate directly with anglers Rybomania was a strong show for IBIS with one of the highlights being the award for best show booth. Our booth was recognised with the Acanthus Aureus Award, which was a great acknowledgement of our approach to presenting the brand and engaging with visitors.”
Enthusiasm and dedication of Polish anglers stand out at Rybomania
Rybomania has emerged as one of the most important consumer-facing fishing shows in central Europe and stands out due to the enthusiasm and dedication of Polish anglers, according to Thomas Sanotra, COO of Fairpoint Outrdoors, the owner of the Westin Fishing brand.
He said: “Consumer shows remain an important part of our overall approach and give us a direct line to the end-user which is invaluable. They allow us to test products, gather feedback, strengthen brand loyalty and ensure what we develop is aligned with what anglers actually want. At the same time they support our retail partners by creating demand and awareness.
“Rybomania is a great platform for engaging directly with passionate anglers and we were very satisfied with the time spent at the show. The level of engagement was consistently high. We attend a range of consumer events across Europe, including Sportfiskemässan in Sweden and several major German shows. Rybomania stands out due to the enthusiasm and dedication of the Polish anglers. The audience is highly engaged, knowledgeable and genuinely interested in product details, which makes it a very rewarding show to attend.”
