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Europe’s angling environments are diverse, from inland rivers and lakes to complex river systems and coastal waters, bringing together a wide range of target species and fishing styles.
In response, BKK’s 2026 range of hooks and apparel has been engineered to offer retailers stronger shelf appeal and higher conversion potential across Europe’s varied markets.
BKK hooks range from delicate light-line presentations to heavy-duty, high-load configurations. The apparel line balances technical function with everyday wear, making it ideal for lifestyle-focused merchandising and cross-category displays.
Hooks: Practical upgrades for varied fishing scenarios
The R&D emphasis for BKK hooks has been on real-world performance: optimised metallurgical choices, controlled heat-treatment processes and refined hook geometry to strike the right balance between penetration speed, holding strength and fatigue resistance. Advanced point grinding and surface finishes enhances penetration consistency while preserving lure action. For retailers, this translates into simpler merchandising, fewer returns and stronger customer loyalty.
Key Hook Series
Trebles: Hyperlatch 71-SS & 70-SS UL
The Hyperlatch Treble family builds on BKK’s penetration and holding expertise, offering multiple grades from ultra-light to mid-heavy. The 71-SS (mid/heavy) suits anglers battling larger fish, while the 70-SS UL (ultra-light) preserves bait action and maximises first-strike penetration. Hyperlatch simplifies retailer recommendations with clear performance tiers.
Swimbait hooks: Armorpoint Offset Worm EWG‑Chebu
The BKK Armorpoint Offset Worm EWG-Chebu is purpose-built for Cheburashka rigs. An oversized eye allows the rigged bait to pivot freely for a natural, dynamic presentation, while the extra-wide gap accommodates bulkier soft plastics and ensures the point remains exposed for reliable penetration on the strike. Constructed from Hyper Carbon Steel (HCS), the hook provides superior tensile strength versus standard wire – ideal for fishing heavy cover and battling powerful fish. A Super Slide (SS) finish guarantees effortless penetration and the needle-sharp point delivers consistent hook-ups. BKK says they are perfect for anglers seeking the versatility of Cheburashka rigging with the proven effectiveness of an EWG configuration.
Jigheads: Hyperlatch Round Head Tungsten
This jighead is machined from high-density tungsten for exceptional sensitivity and improved target visibility on forward-facing sonar. Its precision laser-welded bait holder securely locks soft plastics in place, improving bait retention and hook-up potential. Built with Hyper Carbon Steel (HCS), the hook shank offers superior strength and durability compared with traditional high-carbon steel, giving anglers confidence when targeting trophy fish. A Super Slide (SS) coating and an ultra-sharp needle point ensures smooth penetration and optimised hook-up rates. Available in a range of weights and hook sizes to fish multiple depths and bait types. The weight and hook size are stamped on the head for quick on-water identification.
Apparel: Function meets everyday wear
The BKK apparel line follows a design ethos: layered systems, freedom of movement and easy merchandising. The fabrics and construction focus on durability, water-resistance/breathability and low-maintenance care. Styling balances outdoor function with urban aesthetics, helping retailers reach beyond traditional angling customers.
Key apparel
Rain Jackets: Heavy and light
Two complementary rain options cover the full range of weather and travel needs. The Heavy Rain Jacket is engineered for prolonged downpours with DWR-treated fabric rated 10K/10K waterproof/breathable, a YKK water-repellent heavy-duty front zipper and internal storm cuffs for maximum protection and ergonomic movement on the water. The Light Rain Jacket offers a lightweight, packable alternative for warm climates and traveling anglers: breathable, compressible and ideal as a travel back-up. Both share clean styling and subtle camo accents for easy cross-merchandising.
Mid-Layer & Casual Core: Heavy Fleece & Hoodie
The high-density Heavy Fleece functions as a technical mid-layer giving reliable insulation, breathability and full-zip practicality with secure pocketing for essentials. The Hoodie, crafted from ultra-soft polyester, complements the fleece as a lifestyle piece – warm, durable and visually strong on the shop floor. Together they form versatile bundle options for autumn/winter promotions.
Casual Shirt: Short sleeve
A breathable, quick-dry short-sleeve shirt combining sorona for stretch, softness and moisture management with cotton for comfort. Designed for all-day outdoor use and urban wear, it broadens appeal to casual anglers and weekend travelers and supports lifestyle-oriented displays.
BKK says it recognises that successful product launches depend on close coordination across production, merchandising and marketing. “The brand adopts an open, collaborative approach to support retail partners through every stage of the launch, enabling smooth in-store roll-outs and effective activation,” it said.
From supplying visual and display assets and arranging sample demonstrations to coordinating local promotions and retailer training, BKK stands ready to work alongside dealers to drive both sales and reputation.
In addition, market-specific launch packages and promotional toolkits – including localised posters, social-media templates and shelf-display guides – are available to help distributors accelerate shelf penetration and improve conversion rates.
“BKK’s 2026 range delivers a dual focus across hooks and apparel: hooks engineered for reliable, real-world performance across scenarios and apparel that balances technical function with lifestyle appeal,” says the company.
“BKK remains committed to supporting retail partners through launch and activation and is looking forward to working with distributors across Europe to bring these market-relevant products to more anglers and drive sales and brand growth.”
BKK is a global leader in fishing tackle, recognised for innovation, superior craftsmanship and a commitment to the angler’s experience. From award-winning hooks to revolutionary tackle systems, BKK adds that it continues to set new standards – one precise detail at a time.
T: +86 21 62370171
info@bkkhooks.com
www.bkkhooks.com
