Spro set to launch new Japanese lure brand in Europe

One of the world’s best known producers of lures is set to introduce a new bait brand to anglers in Europe.

Spro has agreed a deal with Hideup, a Japanese lure brand, to sell its products in Europe from next month. The company – launched by Japanese bass fishing tournament angler Hideo Yoshida in 2004 – has created a new genre of lures that are said to be completely new. The Coike was showcased at this year’s ICAST for the first time and is a lure that has enjoyed success in Japan for more than 20 years and is designed to see things from the perspective of fish like bass, rather than humans.

Hideup products have already been on sale in the US and Canada since the beginnig of the year and Spro’s Kazutomo Nakamura (pictured right with Hideo Yoshida) told Angling International: “Since its release in the US, the Coike has sold very well and has become especially popular among tournament bass anglers. This is because many of the lures are suitable for forward facing sonar fishing.

“However, it is also true that some people are confused by its unique concept and how to use it. Spro is helping to spread the word to anglers in the US, Canada and Europe.”

He added that Spro was attracted to the unique Japanese lure designs and the original ideas of Yoshida.

“We also welcome a wide range of brands seeking sales representation in both North America and Europe. Originality and creativity are key. We are particularly interested in products and brands developed by true anglers.”