American-made rod builder extends OEM capabilities

One of the leading ‘American-made’ fishing rod manufacturers in the US has announced a strategic expansion that will see it increase its OEM capabilities in response to increasing demand for domestically produced fishing products.

In a timely move bearing in mind the trade war that has erupted following the imposition of tariffs by the US on the global market, Cashion Rods has invested in the people processes and technologies required to serve as a partner for tackle brands across the country.

Dr. Matthew Cashion, Founder of Cashion Rods, said: “Driven by both rising consumer demand and geopolitical realities, brands are rapidly shifting focus towards reshoring their supply chains.

“Cashion is uniquely positioned to support this transition with all composite materials sourced from within the United States and all manufacturing taking place at our Sanford, North Carolina facility.”

“The company has always believed in the power and pride of American manufacturing. Our mission has always been to create the highest quality fishing rods using science-backed materials and American craftsmanship. In today’s climate, our commitment to ‘American-made’ is more than brand value – it’s a competitive advantage for us and our OEM partners.”

To support this growing opportunity, Cashion has expanded production capacity and streamlined its OEM onboarding process to serve a wide range of fishing and sporting goods brands seeking reliable, high-quality domestic manufacturing.

“Because we control every step of the rod-building process – from blank rolling to final assembly – we’re able to offer unmatched consistency, flexibility and speed,” said Reid McKinstry, Cashion’s Operations Manager. “With one of the only truly American supply chains in the rod-building industry and a team of elite in-house builders, we’re ready to meet the growing demand for premium, American-made OEM fishing rods.”