Livingston Lures makes further ground in Europe at top French show

Livingston Lures has returned from yet another visit to Europe with new distributors and plans to get its groundbreaking lures featured on the largest YouTube channel of its kind.

The Texas-based brand, which features the innovative EBS (Electronic Baitfish Sounds) technology in its lures, has just returned from the largest fishing tackle show in France, Carrefour National Pêche & Loisirs (Clermont-Ferrand Show) where it:

• Confirmed a distribution agreement to have its products featured on Kanalgratis – a Swedish-based media platform and the largest YouTube channel of its kind in Europe. It will also have a Livingston Lures team taking part in the associated YouTube Predator Cup.
•  Set up distribution in Germany with one of the country’s largest online stores, Hecht & Barsch.
• Enjoyed a positive meeting with a major French retailer with stores across the country and an online business. The two companies are discussing details of which products to stock.

Erick Arnoldson (right in main picture at the Clermont-Ferrand Show), the company’s VP of Sales and Marketing, told Angling International: “The show went really well. We had a great turn-out and were able to connect with potential clients. One of the biggest positives was the valuable feedback we received on our products – visitors were genuinely excited and offered constructive insights.

“They appreciated the unique features and innovative technology we incorporate in each lure and many were interested in the EBS sound technology that helps attract more fish. Overall, it was a fantastic opportunity to strengthen existing relationships, establish new ones and highlight our latest designs.”

One of the stars of the show at the Livingston Lure booth in France was its award-winning Kraken Lure (below) which was recognised at last year’s Angling International LIVE show in Budapest, Hungary, last year.

Livingston Lures has highlighted Europe as its prime target and has enjoyed success since attending its first European trade show in 2019. “We are very pleased with the momentum we have established in the region and continue to work on establishing distribution partnerships. Some are already in place, while others are finalising their product plans,” said Arnoldson.

He added that the brand has big plans for the sector this year. “We will be exhibiting at key shows to expand our reach and better connect with retailers and anglers. We will be at Angling International LIVE and other regional expos.

“We will also schedule local promotional demonstrations at selected stores and on-the-water clinics. Our goal is the showcase our latest products and innovations and collect feedback direct from anglers in Europe. Strengthening our distribution network across different countries will also be a priority.

“We aim to have a stronger foothold in key European markets by expanding the distribution network, increasing brand awareness and optimising our product offering to better align with regional preferences. We will also establish deeper relationships with retailers, distributors and influencers to drive sales and market penetration.

“Additionally, we plan to navigate regulatory challenges more efficiently, ensuring smoother operations across multiple countries. Ultimately our goal is to see measurable growth in sales, brand recognition and customer engagement across Europe.”

T: +1 210 410 2041
erick.arnoldson@livingstonlures.com
www.livingstonlures.com