Cashion elevates OEM and private label fishing rod and blank business

A ‘Made in the US’ rod and reel brand has elevated its OEM and private label fishing rod and blank capabilities with the appointment of a new Operations Manager.

Reid McKinstry has joined Cashion Rods, bringing extensive experience of managing OEM programmes across the fishing industry.

Welcoming McKinstry to the business, the company’s founder Dr Matthew Cashion, said: “Reid’s extensive background in operations and OEM management aligns perfectly with our mission to deliver top tier, American-made fishing products to anglers everywhere. His skillset when it comes to manufacturing, supply chain and leadership will undoubtedly enhance our commitment to excellence in both Cashion branded and private label rod production.”

“It is an honour to join Cashion Rods and work alongside such a talented team,” said McKinstry. “The opportunity to contribute to a truly American brand known for its dedication to quality and innovation is very exciting. I look forward to helping push the limits of fishing tackle from a quality perspective as well as working with its many OEM customers to elevate its brand offerings.”