Established line maker looks to Europe for first time

Dongyang Yile Fishing Tackle Company has been making lines since 1988 and is looking to show off its products in Europe for the first time.

The company, which hails from the Zhejiang province of China, has shown its lines on the international stage in the US and Russia in the past where it says they have been well received. It adds: “Our goal is the showcase our expertise and new products to European clients and to break into the market in the region.

“Visitors to the show will see different lines that are guaranteed to be high quality and competitively priced. Our production cycle is short and covers the three major materials – nylon monofilament, PE braided and carbon.”

The company’s line-up includes products that cater for competition, lake, rock, raft, sea and lure fishing.