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A sleeping giant of French fishing has awoken and is ready to roar back into business at Angling International LIVE.
Following its takeover by AFL Pêche – owner of the Pacific Pêche retail chain in France – Rive Sport Fishing is offering businesses across Europe the unique opportunity to distribute it and those of its two stablemates, the Mack2 and Leon carp brands, exclusively in countries across the region.
Benjamin Fruit of Rive Sport Fishing, told Angling International: “Rive is one of the best five brands in Europe and is moving forward with a stable future. Our owner has big ambitions for the company. A great deal of investment has been put into product innovation, marketing, after sales service and inventory going forward.
“At Angling International LIVE we will be taking advantage of the opportunity to introduce the three brands and offering businesses the opportunity to be part of the AFL Pêche group – one of the biggest businesses in fishing. It is offering those interested the security of working with a big company that offers first class marketing and logistics support.
“It is headed by Rive, which is a brand with a proud history, stretching back to 1987, of designing and manufacturing high-end fishing products for the match fishing market across Europe.
“Angling International LIVE is our first opportunity to present Rive Sport Fishing, Mack2 and Leon to agents and distributors across Europe. This is a very important moment for us – the beginning of a large global project.
“We are unleashing a world of possibilities for customers by becoming an authorised agent of the brands.”
Fruit identified three aims for the business:
- Scouting for retailers – identifying and connecting with valuable partners;
- Customer portfolio development – feeding and nurturing the client base of Rive Sport Fishing, Mack2 and Leon;
- Order fulfillment and customer care – delivering excellence in distribution.
It offers:
Customer service: Supported by dedicated sales and administration services for ordering, tracking and data entering backed by an experienced accounting service;
Logistics and after-sales service: Backed by a 6,800sqm warehouse in France with a capacity to stock one million parts;
Marketing and communication aids: Demonstration equipment, sales aids, catalogues, videos and visual creations;
B2B website – Professional and personalised access to a sales tool that allows customers to place orders remotely.
Rive Sport Fishing
A beacon of French craftsmanship and innovation, its history is deep rooted in the pursuit of excellence and highlighted by its groundbreaking clasp systems and the introduction of fishing stations that revolutionised the sport. Rive’s unwavering commitment to quality and performance has earned it a sterling reputation across Europe, establishing it as a trusted partner for distributors seeking to elevate their offer to anglers.
Mack2
Since 1995, Mack2 has been supplying carp fishing enthusiasts with a comprehensive range of rods, accessories and baits. Its innovation shines through in creations that includes the Mack2 Large Bivvy and Blue Falcon rods and reels – all delivering an exceptional balance of quality and value.
Leon
Carp legend Leon Hoogendijk brings three decades of expertise to the table, spearheading the development of a technical product line. Its portfolio is renowned for consistently pushing the boundaries of what is possible and inspiring anglers worldwide.
