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Pure Fishing’s PENN – winner of the best saltwater reel category in the ICAST Best New Product Showcase – has added one of the most prestigious awards in the fishing industry to its prize list.
Its Fathom Electric reel was voted Best in Show by members of the media and retail buyers who visited ICAST in Orlando, Florida in July.
“The New Product Showcase is one of the most important elements in the fishing industry,” said Glenn Hughes, President of the owner of ICAST, the American Sportfishing Association (ASA). “The category winners and the best of show announcements are the culmination of years of research and development and truly shape the future of our industry. Congratulations to Pure Fishing on winning this year’s Best of Show Award and thank you to the great folks at Fishing Tackle Retailer for sponsoring again this year.”
“It means a lot after the several years we put into this and for the members of our team to be recognised,” said Ben Joyce, PENN Senior Product Manager at Pure Fishing. “You can continue to expect improved innovation from us this year and beyond.”
Pure Fishing says the PENN Fathom Electric is the world’s first reel with an integrated battery, providing anglers with incredible torque and power. With an easy-to-use LED display screen showing a true line counter, auto-stop functionality and angler-friendly customisable settings, the PENN Fathom Electric is available in three sizes (30, 50, 80), with an array of accessories.
Almost 1,000 products were submitted to the New Product Showcase in 2024, including rods, reels, accessories, electronics and apparel. This year’s showcase also included expanded fly fishing categories and boasted submissions from more than 260 companies.
