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Chinese rod maker targets European customers in Budapest


A top Chinese OEM rod maker will be at Angling International LIVE in September with a selection of products for the lure and carp fishing sectors.

Weihai Hanhigh, which started business 20 years ago targeting the European market, is looking to build on the success of its last visit to a European show by offering would-be buyers high quality, competitively priced alternatives to rods already out there in two of the region’s most popular fishing sectors.

Owner of Weihai Hanhigh, Qian Gang Wang told Angling International: “The European market is one of the most important ones for Hanhigh and we have worked hard to prepare some suitable models for the market to meet what I believe is a real demand.”

Wang is buoyed by a successful show last year. “Although there were some concerns about the attendance last year, Hanhigh was more than satisfied because we got more attention from the buyers who were there.

“It was a chance to show off our quality to the market and we got some firm leads. The show was good for us because we were busy meeting visitors throughout the three days. We are still working with new contacts and I am confident that we will get business from them.”

Wang is looking forward to the European showpiece despite operating in a market that that is currently not without its challenges. “Trading has been okay for Hanhigh because we are working hard to maintain the stability of our business, However, it is getting harder and harder and frankly, I am not optimistic for the rest of the year.”

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