Dutch anglers get first look at their new Angling Direct store

The UK’s largest fishing tackle retailer has opened its first store in mainland Europe.

Angling Direct welcomed over 1,000 anglers to its tackle shop in Utrecht where they got their first look at the company’s new concept lay-out and were invited to take advantage of opening day discounts and meet some of the top anglers in the Netherlands.

Craig Jones, the group’s Chief Operation Officer, told Angling International: “We were really pleased with the reception we received. Visitors to the store also got their first chance to see tackle from many top brands and also our Advanta range. It was an opportunity to see it in ‘in the flesh’ for the first time – and buy it at a 25% discount. The feedback was really positive with a lot of customers buying.”

He added that the roll-out of the first Angling Direct store across the English Channel is very much a learning curve for the company. “We are inviting our customers to give us their views on the store and tell us what they want. The next three to six months will be important as the store evolves and we ensure that we have all the brands to meet the needs of our new customers.”