Type to search

Cashion proudly sticks to Made-in-USA roots with new ELEMENT rod series


US rod maker Cashion has expanded its ELEMENT rod series with a new Bait Finesse System option priced at nearly half the cost of its popular ICON Series BFS rods.

Cashion says that – like all its products – this expansion is being achieved without outsourcing rods to overseas manufacturing. From blanks rolled in-house to the assembly of every rod component, each ELEMENT Bait System rod will be made in the USA.

“We’re proud that our ELEMENT Series is known as the most affordable American-made rod series on the market and we’re glad to provide anglers with one more reason to love them,” said Cashion Rods owner and founder, Dr. Matthew Cashion. “I’d also add that it’s an important time for all of us to do what we can to support American workers, businesses and our economy. It’s not cheap and it’s not always easy, but it’s the right thing to do and we stand by that.”

Key features

  • Made in the USA;
  • Specifically engineered to work with finesse fishing techniques;
  • CR4r raw finish blank to encapsulate fibres for increased durability;
  • EVA foam butt;
  • Engineered ceramic size five guides for balance, sensitivity, and knot clearance;
  • Ergonomic hook keeper for easy and fast lure removal;
  • Exposed reel seat with cut-down threads for direct blank contact;
  • Cork grip for all day comfort;
  • One year warranty.


  • Length: 6’ 10”;
  • Action: Fast;
  • Power: Medium-light;
  • Technique(s): Single hook finesse baits, Ned Rigs, drop shots, micro jigs, shaky heads;
  • Line weight: 4-10 lb;
  • Lure weight: 1/8 – 7/16 oz;
  • Handle length: 9.5″;
  • Rear grip: Cork;
  • Butt grip: EVA foam;
  • Number of guides: Eight + tip;
  • SKU: EBFS610MLF;
  • MSRP: $129.95.

Leave a Comment

Your email address will not be published. Required fields are marked *