St. Croix appoints new agency for Northern Rockies and Pacific Northwest

The HM Outdoors Agency has been appointed to represent St. Croix fly fishing products in the Northern Rockies and Pacific Northwest states of Idaho, Montana, Wyoming, Oregon, Washington and Alaska.

Based in Bozeman, Montana, the 26-year-old agency is led by Owner Travis Morris (main picture), supported by Administrator Janet Lund (below right) in its Salmon, Idaho, office, Sales Associate Brett Stoker (below left) and Mark Fuller (above).

“The Northern Rockies and Pacific Northwest represent an incredible opportunity for us to reintroduce our brand’s unique heritage and exciting new fly rods to a community of anglers for whom fly fishing is a whole lot more than a hobby, a passion, or even a lifestyle,” says St. Croix Fly Fishing Director of Sales, Zack Dalton.

“Travis and his team have proven themselves a trusted resource for the fly shops and professional guides that provide the core of the speciality fly fishing community here.”

Morris said he was delighted to work with St. Croix for several reasons. “I repped the company for a number of years and have a personal connection that goes back to the early days of my own fishing. It has always been an incredible company with a heritage of building high-performance rods for more than 75 years.

“And the team it has put in place now on the fly-fishing side – Zack Dalton and Tom Larimer specifically – are proving what can be done when you combine decades of rod-building experience with people who understand what fly anglers want.”