Award winning lure maker expands into five new countries

Award-winning Z-Man Fishing is one of the hottest brands in the US right now and the company is set to expand into new markets across the globe.

The lure maker, which won two awards at ICAST, has revealed exclusively to Angling International that it will soon be adding Sweden, Germany, France, Mexico and South Africa to its export markets.

Anglers in those regions will be able to get their hands on the Mulletron LT Swimbait (pictured), winner of the saltwater soft lure category at ICAST.

It is currently available in US dealers in the Southeastern US and Gulf of Mexico region and online stores. There will also be availability in the Northeastern US at independent tackle stores and online retailers.

The company’s Cory Schmidt said: “As a line-through swimbait it allows the line to be run through the head of the lure and out through the dorsal fin, where it can be tied directly to a single hook. The Mulletron LT’s ElaZtech makes it extremely durable, withstanding numerous strikes from the toughest toothless fish in fresh and saltwater.”

The lure is offered in 4.5 and 6-inch versions and six colour patterns.