Share
Svivlo – the maker of reels that incorporate the CastGuard ‘no backlash’ technology – is on a bold mission at EFTTEX following a breakthrough year for the company.
The Swedish company will be at the European trade show to increase brand visibility and connect with tackle dealers and distributors across Europe. Patrik Zander (above left), founder of the business, said: “As a growing brand with a unique approach to baitcasting technology, we see EFTTEX as an opportunity to expand our footprint in the region and build long-term partnerships with forward-thinking businesses.”
At the heart of its reels technology is CastGuard, which wowed visitors to Svivlo‘s booth at last month’s ICAST. “It was a fantastic experience and visitors were able to test our reels and see for themselves that it delivers on its promise.
“The feedback was overwhelmingly positive and reinforced that we are on the right path.”
As Svivlo prepares to take to the stage at EFTTEX, Zander told Angling International that his mission is to shift the blame for backlash from the angler to the reel maker. He said: “Backlash isn’t your fault – it is ours.
“For too long anglers have been blamed for backlash. They were told that they were not skilled enough and needed more practice – or should just stick to spinning reels. But it’s 2025 and that excuse does not hold up any more.
“At Svivlo we believe that the reel should take responsibility. If our reel backlashes, it is our fault, not yours. CastGuard is not perfect, but it is very close. It has been designed to adapt to the cast, not depend on perfection from the angler. That is why our reels dramatically increase Effective Fishing Time (EFT) – the actual time you spend enjoying your sport, not fixing.
“We are not here to sell hype. We are here to solve problems and backlash is one we have taken on personally.”
Describing its ‘breakthrough’ year, Zander said: “We have already surpassed last year’s revenue and received excellent feedback from both anglers and industry professionals where our reels have proved themselves in any situation.
“I am incredibly proud of the Svivlo team for pushing the brand forward and staying true to our mission: making baitcasting simple, effective and enjoyable for everyone.”
At EFTTEX visitors to the Svivlo booth will have the opportunity to test its reels at the casting pool and experience first-hand how the brand lives up to its promises.
EFTTEX Booth No: C14
Patrik@svivlo.com
www.svivlo.com
