PRADCO boss: Customers are fishing and our lures are in demand
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One of the world’s leading suppliers of lures heads into 2025 in a buoyant mood following results from its last fiscal year which saw it deliver a seven-figure surge in sales.
PRADCO-Fishing – owner of household name brands that include BOOYAH, YUM and Rebel – says its largest retail and distribution partners enjoyed ‘great’ success with its key award-winning brands. Bruce Stanton, Vice President and General Manager, told Angling International: “Our US fishing resource is in awesome shape and our consumers are going fishing. Our brands and products are desired and consumed, so we feel great about 2025. There has also been a strong acceptance of our new product sets as well.”
The optimism comes despite the possibility of increased tariffs imposed by the incoming President, Donald Trump. “If implemented, these will be somewhat challenging as we work with our key suppliers to minimise impacts on our customers and consumers. But we have a strong commitment to multi-sourcing in the US, Central America and Asia so we are positioned to have great options.”
Stanton added that one of the highlights of the year for PRADCO was winning the Best New Hard Bait Award (BOOYAH Flash Point Jerkbait) and Best New Terminal Tackle Award (Bobby Garland Head Turner Jig) at the annual Pitman Creek Wholesale Show.
“These awards are voted on by top tackle shop owners. So when we do win awards, it’s sweet because our customers are buying the products to sell.
“Other highlights had to be the continued dominance of Bobby Garland crappie baits in that market, the sales expansion of Whisker Seeker Tackle and the powerful introduction of the Great Lakes Finesse brand across North America.”
Stanton also revealed that PRADCO-Fishing is continuing to invest in its US footprint in 2025 and will be spending seven figures again in its facility and manufacturing capabilities. “We are also in the third year of our Mentoring and Career Development Programme, in which we are grooming young and diverse talent to be future company leaders. Outside of that, we are committed to being in stock at all times for our key customers and have been investing more in inventory.”
