US distributor builds on sea offer with nine new hires

One of North America’s leading suppliers of fishing tackle to the trade has announced a major expansion of its salesforce to better serve the southern coastal regions.

Pitman Creek Wholesale has taken on nine seasoned industry veterans to bring personalised service and support to saltwater fishing retailers. James Coffey, President and Owner of the company, said: “Recent developments in the trade have allowed us to extend our best-in-class shipping and data services to a broader customer base.

“We have been building our saltwater offering for nearly a decade and this expansion is a natural next step to meeting growing demand.”

Vice President, Addison Coffey, added: “Bringing on a new coastal salesforce reinforces our commitment to thoughtful growth. It follows our successful acquisition of Sports Specialists in Wisconsin and aligns with our mission to foster strong partnerships with both customers and vendors. Coastal communities are deeply connected to fishing and we are excited to provide them with the service and product depth they deserve.

“The addition of a dedicated coastal sales team underscores Pitman Creek’s goal to remain the top distributor in the fishing tackle industry through purposeful expansion and unwavering service.”