Pure Fishing veteran appointed EMEA Managing Director

After 26 years with the world’s largest tackle supplier, John Henderson has been appointed Managing Director of Pure Fishing Europe, Middle East and Asia (EMEA).

Announcing the appointment on LinkedIn, Henderson wrote: “I am extremely proud to announce that after 28 years with Pure Fishing, the business has trusted in me to become the new Managing Director of EMEA.

“I am really exited to be given the opportunity to drive the growth plan for the best fishing tackle company in the world.”

For the last nine years, Henderson has been Commercial Director for the business, based in the north east of England. He also spent over 16 years with the group’s iconic fly fishing brands Hardy and Greys.