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Foundation Outdoor prepares to make a big splash at ICAST


Foundation Outdoor, one of the world’s largest suppliers of fishing rod components, is set to make a big splash during the 67th year of ICAST, the sportfishing industry’s most prestigious international exhibition.

This year the team is ready to showcase its wide variety of fishing, rod building and outdoor goods at its larger 30ft x 50ft exhibition space at the Orange County Exhibition Center in Orlando, Florida.

With the rod building industry’s leading brands, including American Tackle, CRB, MHX and ProPoducts, visitors will learn about the latest products, including the TiForged Air Spinning rod guides from American Tackle, entered into the 2024 New Product Showcase.

From small custom rod building businesses to OEMs and the industry’s largest fishing rod manufacturers, Foundation visitors will get the latest on the recently launched Mud Hole Advantage, the premier tiered business buying programme. With bronze, silver and gold levels based on annual purchases, Mud Hole Advantage members enjoy significant price discounts, access to a dedicated team of business account specialists to assist with purchases and business strategies, online ordering through a customised Mud Hole Advantage website, access to Foundation Outdoor Group’s white label finished rods programmes, marketing services, and more.

Silver and Gold level members even enjoy a dedicated distribution and fulfilment team to ensure top priority for processing of their orders.

Foundation Outdoor Group will also be displaying its new private label product collection for businesses that want to drive growth with their own lines of branded fishing rods, bags, nets, gaffs and more. As the longest ICAST-attending rod component company, with six previous ICAST product awards, Foundation Outdoor Group is always at the forefront of the sportfishing and outdoor industry.  

ICAST BOOTH Nos: 4030 & 4230


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