Sportfish puts preservation top of agenda

Sportfish has put the preservation of the environment at the top of its agenda. The UK supplier of game and fly fishing tackle contributes to and actively supports both Wild Trout Trust and Angling Trust initiatives to improve rivers and fight pollution.

Both charities benefit from being promoted through the Sportfish website, blogs and social media channels, as well as auction donations. Recent articles published on its website include Making Our Rivers Healthy Again and Wild Trout Trust River Projects.

The Angling Trust’s Anglers Against Pollution Campaign video, featuring TV actor Jim Murray, was also premiered at the Sportfish Spectacular event in April.

“We believe that as a company we are responsible for achieving the highest standards of environmental practice and for operating in a sustainable manner,” said Robin Philpott, CEO of the Farlow Group Ltd, the umbrella brand of Sportfish and Farlows.

“As a business largely dependent on the external natural environment for its continuing commercial success, we understand that we have a duty of care for it and for safeguarding its wellbeing for future generations.

“We are committed to encouraging our suppliers, customers and all business associates and stakeholders to do the same. Additionally, we are proud to support a number of selected charities in whatever ways we can to help the conservation of our fish and rivers and to encourage a new audience into the sport we love.”

Sportfish also supports the Action for the River Kennet (ARK) campaign, dedicated to protecting the Wiltshire and Berkshire waterway. ARK has reduced abstraction and export of water to Swindon and planted trees and plants to boost wildlife habitat.

The Farlows Group recently received a renewal of its Planet Mark Business Verification, an internationally recognised sustainability certification acknowledging continuous progress and action.