‘Green’ fly brand turns to Purple Orange

Free Fly, a fishing and outdoor brand committed to using environmentally-friendly materials and manufacturing processes, has partnered with Purple Orange PR to build brand awareness and growth.

The Charleston, South Carolina company aims to expand into new categories and establish deeper customer connections. “We chose Purple Orange because it shares our passion for the outdoors and has a deep understanding of our industry,” said Free Fly’s Head of Brand Marketing, Scott Smith.

“We are confident its strategic guidance and media relations expertise will help us reach new audiences and further establish Free Fly as a trusted and beloved brand.”

Free Fly sells its products through 800 retail locations and online.